Since without the presence of these precious buttons, the possibility that the user abandons the email without converting increases. Remember to maintain balance and harmony, we should not saturate the user with these buttons either. Tips for having an effective call to action 1. Use verbs Always use verbs that encourage the user to perform the action you are working for, that's why it is called a call to action (call to action) examples: download, buy, view, get, etc. 2. Add value proposition
Although the use of verbs helps a lot, you should consider accompanying them with value propositions, always seek to accompany them with the benefit that the user will receive, remember not to generate false expectations in the call to action. 3. Keep it short Remember fax number list to be brief and concise, do not use long texts since you will only generate confusion and we do not want a call to action to be confusing and lose the conversion. 4. Use strategic places Place the call to action in strategic places in your mail,
make sure they are visible, if you are referring to an e-commerce, place these buttons along with the items you offer. Keep in mind that there are no magic formulas that guarantee the success of the call to action, but by following the advice that we have given you as a guide, you can direct your email marketing strategy towards success. Companies are different and therefore their objectives are also different, that is why there is no common rule to follow to build a call to action,