Digital Economy" . from 4p's to 7p's in the Marketing Mix as We Have Seen, the Marketing Mix Takes into Account the Product, the Price, the Place and the Promotion. These Four Elements in the Services Sector Become 7 Given That, by Having a Service as a Product, New Approaches Arise When Carrying Out Any Strategy. That Is Why the 4p's Are Adapted and Three More Variables Are Added: Personnel, Palpability (Physical Evidence) and Processes. the Staff That Offers the Service Is Part of the Customer's Shopping Experience, So It Has a Direct Impact on the Quality of the
Service. the Success of the Company in This Aspect Will Be to Form a Good Team That Is Clear About the Client's Needs and Knows How to Satisfy Them. Processes Are the Method the Company Uses to Deliver a Service. That Is, How the Customer Is Served and What Differential Value the Company Has at This Point. Dealing with the Client Throughout the Service executive list Process Will Be Vital to Achieve Differentiation Within the Market. Palpability ( Physical Evidence) Tries to Get the Company to Provide "Evidence" That Confirms the Quality of Its Service to the Customer. for Example: Videos, Photographs, Opinions, Recommendations... with Tests We Mean the Design and Creation of Strategies Around the Brand Image, Both Physical and Non-Physical. from 7p's to 9p's in the Marketing
Mix and the Evolutions Are Still Present, and We Went from the 7p's to the 9p's. We Added Participation and Prediction. Participation : So That the User Feels Part of the Brand, Always Try to Emphasize Participation. It Is Recommended to Create Both Online and Offline Communities in Which Users Can Participate and Collaborate with Your Brand. in This Way, You Will Gain Loyalty. Predict : This Consists of Identifying and Capturing Customers Based on the Quantitative Values ​​Already Collected. for This, There Are Monitoring Tools. Why Is the