The "goods" of e-commerce are the core part of e-commerce products, and all the "walls" are built based on goods. This article will talk about my thoughts on the product level from the perspectives of "people", "goods" and "scenarios" (it is a review of my own work). People: Poor Information - Item Preference In social e-commerce, there is a special database jargon that "gets third- and fourth-tier users to win the world"_ First-tier cities are responsible for creating the Internet form, and third- and fourth-tier cities and towns are the mainstream consumer markets. The demand of nearly 1 billion users in third- and fourth-tier cities has been ignored for a long time. Word-of-mouth e-commerce with store owners as the core attracts many consumers in third- and fourth-tier cities and opens up new markets. Simple special database interpersonal relationships and strong trustworthiness allow social e-commerce to tear open the industry. Social e-commerce fundamentally solves the two stubborn problems of traditional e-commerce: high customer acquisition cost and low conversion rate. Drive social traffic through consumer purchase behavior. Platforms are passive and consumers are active. However, social e-commerce, whether it is distribution or content, more or less has traditional micro-business attributes. With the help special database of WeChat platform, social networks such as short videos have become popular, such as Peppa Pig in 2017. , "Peppa's watch, let's be a social person together." The first wave of WeChat merchants in China started with facial masks. During the bonus period of WeChat's installed capacity, using WeChat's own system and trust endorsement, a large number of users.