It is true that as it is a market segment in which health professionals are the ones who decide what type of treatment to recommend Image Masking to patients, the techniques and formulas chosen are not conventional. Precisely for this reason, it is necessary for these types of companies to have experts at the forefront of the great challenge of adapting to the digital world. Do you want to know the keys to digitizing the pharmaceutical sector and the most optimal channels Image Masking to apply digital marketing? Click here and download our free ebook. Pharmaceutical Priority for 2018 - Hiring a CDO - Chief Digital Officer Proof that the CDO or Chief Digital Officer will be a key figure within the sector itself is the decision recently announced by the giant Novartis . The company is clear Image Masking that digital transformation cannot be achieved except from within the company itself. That is why as of January 1, 2018, Bertrand Bodson will assume this new position. The proposal is clear on the part of its directors. They will entrust this person Image Masking with the creation and execution of a global digital strategy for the company and everything that is directly related to it. Considering that the chosen professional is currently the digital and marketing head of the British supermarket chain Image Masking Sainsbury Argos, and that he has successfully executed other projects in the digital field with Amazon, Emi Music and was a co-founder of Bragster.com, it is clear that the experts with experience in digital transformation from other sectors can take on this work, adapting to the particularities of healthcare companies . Digital transformation Image Masking in the pharmaceutical and healthcare sector New technologies have changed the way the pharmaceutical industry works .